Tiago Bettencourt joins Ice Care expedition

In the year 1985, Bob Geldof organized Live Aid.
Until today, Live Aid remains in our memories and in our hearts (it’s worth remembering ‘there comes a time...’
I dare even the most stoics among you, to view this video without getting at least a little emotional)




During the following years, other artists have followed.
We’ve been witnessing Bono’s initiatives for humanitarian causes.
And more recently the Foo Fighters, engaged the global warming challenge, with the first carbon free CD (meaning the carbon emissions necessary for the production of the CD were compensated by forestation projects sponsored by the band).

Now it’s time for Portugal, at our proper scale, to make the connection between music and global causes.

Today, I was very glad to get the official confirmation that Tiago Bettencourt will participate in the Ice Care expedition!
Tiago strikes me as idealist and irreverent thus, the perfect match for our expedition. Despite preferring ‘…downhill than climbing…’ on a bicycle, Tiago is not afraid of engage in the projects he believes.
Furthermore, climbing Kilimanjaro for a cause, and relating to local communities will certainly provide the artist with lots of inspiration for his future work.

Thank you Tiago, for your support!

More about the artist:
http://www.myspace.com/tiagobettencourt
http://tiagobettencourtemantha.blogs.sapo.pt/

National Geographic Channel suppports Ice Care

I couldn’t be much older than 7 or 8, but I still remember the vast collection of National Geographic magazines at my grandmother’s.
I used to spend hours looking at pictures of remote places and familiar animals.
Little did I know that, the prestigious institution would be using my own material years later.

Recently, over lunch with Fox’s country manager, several collaboration possibilities popped up:
. youtube style videos for NGC’s website;
. storyboard production of a program for the international channel;
. some sort of joint exhibition, of the photos of the expedition or even create a DVD.

These and other formats are still in discussion – One thing is certain – The National Geographic Channel endorsement on Ice Care project is a very important reinforcement for us!