18/06/2008

Buzzword



This week on Time magazine of a total 12 full page ads, 4 of them were about environmental responsibility. This must mean something!

Shell claims to have found, after 30 years of research, a clean fuel.
Arcelor Mittal states it is developing systems to recycle domestic garbage.
Total shows an iceberg above water mirroring a city, with the title: ‘common interests’.
Honda has a monochromatic engine, and says ‘environmentally responsible’.

I’d like very much to believe this is not only putting money where their conscience should be…