The ultimate goal of the Ice Care project is to induce a few changes in daily behaviors. That’s all!
I recommend this enlightening 21 minute movie.
Back when I was living in the Netherlands, through several different conversations, I came to realize, different countries have different ways to apply their norms.
In Nordic countries everything is regulated by law – it’s either mandatory or forbidden.
In the US everyone can be sued – the courts settle everything.
In Portugal everything is socially regulated – either it’s socially accepted and everyone does it, or it’s rude.
As awkward as it may seam, we have observed this in very many different cases.
That configures my ambition. To create the social attitude in Portugal, that socially condemns non eco-friendly behaviors.
On the phone with my friend yesterday, I told him I was at the train station, on my way to Lisbon. (I live in Estoril - 20 min away)
His first reaction was: “What’s wrong with your car?!?!”
I’m hoping, in the future, this story will become like an anecdote of the way things used to be.
This represents the typical (very typical) Portuguese attitude, which is neither driven by intelligence nor logic.
In a nutshell, I’m aiming to change this kind of attitude of waste of precious resources, in our everyday life.
