Whenever I mention the Ice Care project the idea is pretty well accepted!
People like the cause, like the adventure, like the Kilimanjaro and like Africa.
There’s something romantic about this project, that makes people breath differently for a while.
Ice Care brings out the dreamer in each one of us – which has been a little blurred by the crises.
Part of the credit, is due to the project itself – it’s pretty ‘round’, pretty well thought of.
The few pessimistic thoughts generally have to do with the economic situation:
- ‘You can’t expect to get sponsored by banks’
- ‘Everyone is afraid nowadays’
Fortunately, a few solid companies, understand the market volatility and adopted a ‘show must go on’ attitude!
That’s what I’ve found, with rejoice, last week on my meeting with MEO.
Following the agreement with Sapo, to become another Ice Care media partner, Portugal Telecom continues to support our initiative.
MEO set up a budget to support the Ice Care project, thus becoming our first official sponsor!
During the meeting, we have naturally discussed the issues concerning the visibility plans and return of investment, but also the pioneering and human value of the project.
It’s rare to have Portuguese people engaged in a global cause, and developing projects at a international level.
Congratulations MEO for your vision and thanks for your vital support!
